In art as in life you have a message you are trying to convey and the tools you use will affect that message. Think about where you want your visitors to be when they see or hear your piece. If it's only audio do you want them viewing other people's work as well as yours or, would you rather create an enclosed environment. All of the decisions you make will then help you pick which device to use. Not every device can preform every task so you have to think about it.
For social media it's the same thing. Not ever host is useful for every single person or company. You have to research, try them out, and see which ones suit you. This is something I'm just learning because like any one else I have my favorite sites. Facebook and Twitter are what I am most used to and the thought that any other platform could be better for some one else was hard for me to understand. Right now though new social media platforms are popping up every day, many of which are specific to a certain demographic. Things like ArtBabble which is all about art and the videos come from well known museums, or Society6 which is also all about art but hosts artists and grants to create a community gallery of sorts.
With all of the options out there today it is really important to have clear simple reasons for doing what you do.
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